Default Dashboard Overview Latest¶
This document provides an overview of the dashboard metrics, breaking down the components and their meanings. Use this as a guide to understand and interpret the dashboard data.
1. Chat Metrics¶

Total Chats¶
- Definition: Displays the total number of chats initiated within the selected timeframe.
- Example: 978 total chats.
New Chats¶
- Definition: Shows the number of new chats started.
- Example: 13 new chats.
Chat Growth Rate¶
- Definition: The percentage increase or decrease in the number of chats over time.
- Example: 1% growth.
Active Chats Today¶
- Definition: The number of chats that are actively ongoing for the day.
- Example: 6 active chats.
Contact Velocity¶
- Definition: The percentage increase or decrease in the number of contacts over time.
- Example: 1% velocity.
2. Contact Metrics¶

Total Contacts¶
- Definition: Total number of contacts recorded in the system.
- Example: 11,273 contacts.
Contacts Active Today¶
- Definition: Number of contacts engaging with chats today.
- Example: 6 active contacts.
Chat Activity Rate¶
- Definition: The percentage of contacts actively participating in chats.
- Example: 4% activity rate.
Incoming Messages¶
- Definition: Total number of incoming messages received.
- Example: 389 incoming messages.
New Contacts By Channel¶
- Definition: Breaks down new contacts by their communication channel.
- Example:
- WhatsApp: 7
- Messenger: 3
- Instagram: 1
- Email: 1
- SMS: 1
- Example:
3. Message Metrics¶

Total Messages¶
- Definition: Total number of messages exchanged.
- Example: 28,773 messages.
Incoming Messages to Outgoing Messages Ratio¶
- Definition: Compares incoming to outgoing message volumes.
- Example: Ratio of 1.597.
Contact Activity Level¶
- Definition: Percentage of contacts engaging with messages.
- Example: 0% activity level.
Outgoing Messages¶
- Definition: Total number of outgoing messages sent.
- Example: 625 outgoing messages.
Messages Sent by Team Members¶
- Definition: Tracks how many messages were sent by specific team members or automation.
- Example:
- Automation: 267
- Aditya Gupta: 247
- CD - Harvard Chin: 44
- Unknown: 15
- Sameera N: 10
- Example:
Average Incoming Messages Per Contact¶
- Definition: Shows the average number of incoming messages per contact.
- Example: 11.718 messages.
Average Outgoing Messages Per Contact¶
- Definition: Displays the average number of outgoing messages per contact.
- Example: 18.692 messages.
Average Response Time¶
- Definition: Average time it takes to respond to an incoming message.
- Example: 18 minutes.
First Assign Time¶
- Definition: Time taken to assign the first message to a team member.
- Example: 0 seconds.
4. Message Per Contact Activity Rate¶

Total Contacts¶
- Definition: Total number of contacts in the system.
- Example: 11,273 contacts.
In And Out Ratio¶
- Definition: The ratio of incoming to outgoing messages.
- Example: 1.597.
4. Response Metrics¶

First Response Time¶
- Definition: Time taken to send the first response to an incoming message.
- Example: 14 minutes.
CRM Metrics¶

Average Tags per Contact:¶
The average number of tags assigned per contact to categorize or organize them.
In and Out Ratio:¶
Ratio of inbound to outbound communication.
Tags Breakdown:¶
A visual representation (pie chart) of tag distribution, highlighting the most frequently used tags like “WhatsApp Broadcast,” “CD Broadcast,” and custom tags.
Notes¶
- Metrics update based on the chosen time filter (e.g., daily, weekly, monthly).
- If you’re on the previous version of the dashboard and would like to get this default dashboard, just create a new dashboard.
This guide should help you navigate and interpret the dashboard metrics effectively.