Automating Comments with Triggers (Instagram & Messenger)¶

Last Updated: March 27, 2025

Intro¶


Want to automatically reply to comments based on specific words or posts? Messcat's Triggers make it possible!

This guide shows you how to use Triggers to create advanced automations for responding to comments on your Instagram and Messenger posts.

Let's Set Up a Trigger!¶

You can start with the template below¶


Or follow these steps to create one from scratch¶

Step 1: Create a New Trigger

• Go to your Messcat automation > Message Flow.

• Click "Trigger" > Create a new Facebook/Instagram Comment trigger.

  

Step 2: Add Conditions

• Add a "Condition" node to your trigger.

  

• Click "Add Condition" to see all available options. You can set conditions based on:

  

  • Text: The comment's content

  • Post: A specific post you select

    

  • Post's caption

  • And more!

Step 3: Choose Next Step and Send a Message to the Customer

• After setting your conditions, decide what message to send.
• Add a "Send Message" action.
• Write the message you want to send as a private reply (DM) to the user.

• You can customize the message based on the condition that triggered the automation.

  

Optional Step 4: Adding Automation (Examples: Adding a Tag)

• Beyond simply sending a message, you can automate other actions.
• For example, you can add a tag to users who trigger the automation.
  • Add an "Add Tag" action.
  • Choose or create a tag (e.g., "Comment").

  • This helps you track who commented on your posts and segment your audience.

    

What Happens Next?¶

When someone comments and meets your trigger conditions, Messcat will automatically send your reply as a private message (DM).